3 Strategic Reasons to Record Conversations
Busy executives can learn and retain information faster listening to voice-recorded interviews
Tempting as it is to use the word “interview,” I am sticking with the words recorded conversation instead. The term interview has too many negative connotations thanks to uncomfortable, stress-inducing job interviews that, by design, ask “canned” questions. Instead, I like to think of any interview as an unstructured conversation. The back-and-forth between people who practice deep listening and thoughtful responses has surprising value for individuals and organizations. With permission, these conversations create even greater value when recorded. And the AI tools available to transcribe, summarize, contextualize and aggregate recorded conversations is mind-boggling.
Primary Research
When you invest in professional interviews of your internal leaders and stakeholders, you get a unique view into the insights, ideas, and perspectives of people important to your organization. With the help of so much qualitative data, you can add depth, context, and perspective toward improving customer engagement in corporate culture. Select appropriate AI topic modeling tools to cluster related responses. This helps to summarize, contextualize, and understand prevalent issues and patterns in these recorded voice conversations.
Metadata
Advanced AI transcription tools can quickly generate video subtitles and create metadata for better search engine exposure.
Customer Call Insights
Some advanced AI transcription tools can supply sentiment, non-talk time, mentioned competitors, and even summarize the reason for the call. These insights can help you improve your customer agents approaches that improves your customer experience.
Even without AI tools, sharing recorded conversations inside an organization and externally helps humanize your brand. A voice recording conveys so much more context and emotion than the written word. Voice creates intimacy, inspiration, and transparency with listeners. Researchers proved that audio is more important than video for people’s ability to remember content. According to research, audio encodes memories better than video, with memory recall 220 times higher than video. What conversations do you record and which AI transcription and aggregation tools do you use?
